Born of the love for the hand-built bicycle wheel and it’s powerful ability to revolutionize rides, lives, and communities: Sugar Wheel Works, formerly Epic Wheel Works, was founded in Portland, Oregon by Jude Kirstein.
The work begins with the small things. How the company operates is equally important as creating and building a quality wheel. From what lubricants are used, how local orders are picked up and delivered, Sugar strives to make a positive impact on the community and beyond.
From time to time we hear from those you that are out there riding–and we love it!
These latest photos come to us from Maui! Leslie took her brand new Co-Motion (with wheels from Sugar) on a delightful tour in Maui–she looks like she’s had some fun. Jealous. Ridiculously jealous.
Leslie’s wheels: Archetype hoops, Chris King Classic hubs, Sapim CX Ray spokes and assembled with the magic hands of Jude. Ok that wasn’t modest but sometimes I pretend I’m magic.
So, hey! I’m Jason. And I’m posting to the Sugar blog for the first time (Shh – I hopped on to Jude’s computer when she wasn’t looking…)
I’m going to get right to it: I like chocolate. A lot. Almost as much as I like bikes. And while I was devouring Theo’s sea salt dark bar today (yum!) I noticed an inspiring little infographic about the power of bikes in rural Africa. My favorite stat: a bicycle increases an individual’s carrying capacity by five times. Five times! (They’ll need some good wheels for that!)
