ShopTalk: What’s Our Secret?

To be a great custom bicycle wheel builder, you need to build great wheels every time.

Every. Dang. Time.

That’s why we believe in consistency and we create every Sugar Wheel Works handbuilt wheel as though it is a masterpiece. With this attitude and dedication, every wheels turns out the very best it can be.

We build bicycle wheels day in and day out. It would be easy to become complacent in our work, but we love what we do and we have a passion for the craft. We carry out every wheel build with unwavering quality, with a consistency we can be proud of and that results in you having the best when possible.

In fact, we log all of our wheel builds. Each wheel we sell comes with a serial number and is stored in our database along with important notes about that specific wheel. We love our babies and want to keep track of every single one.

So when it comes time for you to get some fresh hoops, come to Sugar Wheel works. We’re always ready to handbuild the best wheel so you can have a sweeter ride.