for all sorts of riding styles, body types, bikes, and crazy aesthetic goals. With all of this designing and building we’ve gotten to see that, though there are certainly quite a few very unique (some might say wacky) wheel builds out there (you know who you are), there are also some high-performing builds that we’ve built again and again.
We’ve taken this expertise and curated a small collection of the best of these wheels.
We’ve seen them. Some are lighter, some are cheaper, some have wild spoke patterns, some have Special Trademarked Systems(TM) to make them stand out from the others. This doesn’t concern us; we’ve ridden these wheels and know that ours are at the front of the pack. ‘Why?’ you may ask. Well, our wheels:
We don’t mean to toot our own horn, but if you’ve only ridden stock wheels, these things will blow your mind.
These are designed for the majority of people, those of us at the top of the bell curve. These are not overbuilt to accommodate every possible rider, and these are not underbuilt so we can brag about how light they are — just to see them fail after a few months of riding.
It’s tough to say exactly who’s on the top of the bell curve. We can estimate that it’s people from about 100-180 pounds who put a typical amount of power through their pedals. If you’re lighter than this, these wheels will still work great, but we would like to design you an even lighter set. If you’re heavier than this, or are a powerful rider, then we’d like to build you a stiffer set. Just drop us a line to get things rolling–we usually respond within a day.
If you’re unsure of what set will work best for you, or if you’re not finding that special something to suit your fancy, a quick email or phone call can get you well on your way to the wheels of your dreams.
XO, the Sugar crew.
CLOSED SUNDAY AND MONDAY
3808 N WILLIAMS AVE. SUITE 134