Our Story

Born of the love for the hand-built bicycle wheel and it’s powerful ability to revolutionize rides, lives, and communities: Sugar Wheel Works was founded in Portland, Oregon by Jude Kirstein. The work begins with the small things. How the company operates is equally important as creating and building a quality wheel. From what lubricants are used, how local orders are picked up and delivered, Sugar strives to make a positive impact on the community and beyond.

A Note from Jude:
The goal is to help you begin your undiscovered love affair with wheels. We consider ourselves matchmakers between you and your “Ride”.  We’re dedicated to studying the wheel and  answering questions you might have about component selection, durability, sustainability, and aesthetics.

Enjoy the ride!

Our Vendors