the brian palmer tasting room.
when we started building wheels under our own label a couple years ago we had always imagined a ‘tasting room’ or demo program for hand-built bicycle wheels. the concept gained momentum in our minds for the following reason:
1. curiosity about the performance of a hand-built bicycle wheel wasn’t available for comparisson. how does a chris king hub perform? what about an ultegra hub? what’s the difference between bladed spokes and butted spokes? we felt that we could conceptually explain things but nothing is as good as the tangible experience.
2. the majority of the work we do is in matching riders to their ‘perfect ride’. we don’t just want to sell wheels to you, we want to work with you and get the right kind of spokes, the right number of spokes, the right hubs, and the correct rims. we also want them to be pretty to match the design of your bike and your aesthetic vision.
while a few have had the opportunity to make use of this program we are officially announcing the ‘brian palmer tasting room‘ open. on the link provided you’ll find a full ‘tasting menu’. be curious and come in to demo a new set of wheels.
currently, the wheels that you’ll find cater to road, cyclocross, and touring. options will soon be available for 29′er and 26″ mountain.
which leads us to this question: who is brian palmer? brian palmer is a self-proclaimed ‘wheel-a-holic’ and blogger extraordinaire. based in scotland, brian writes entries that verge on literature. insanely witty and humble in approach. his ideal wheel set is the crown jewel of our tasting room and lovingly named ‘the brian palmer. visit his blog here.